UPDATED: An Influencer With Over 2 Million Followers Couldn’t Sell Her Line Betches

Editor’s Note: An earlier version of this article referred to a minimum of 36 T-shirts that needed to be sold in order for the line to make it to production. We have since learned that the line did not originally include T-shirts, and the production minimum was 36 of each product, with 7 products total. We have updated the article to correct those errors.

It’s literally a fact that there is nothing we here at Betches love more than a good influencer scandal or fail. Is it because we’re all messy bitches who live for drama? Because we all are secretly kind of salty we can’t be full-time influencers, and love the schadenfreude? Maybe a little bit of both. In any case, this new story about an influencer with a failed clothing line is making the rounds on Twitter, and you’ll love it.

The subject of this influencer fail is a girl who goes by @arii on Instagram, who is an 18-year-old with over 2 million followers. Yes, I will pause for your collective exasperated, jealous sigh. And yes, I will  give you enough time to grapple with the fact that you are currently feeling envious of a teenager. I’m generous like that. So, yeah, @arii is an influencer who currently has 2.6 million Instagram followers. She does typical influencer things and basically just takes pictures of herself in various cool locales. I don’t really get the hype, but whatever, I’m probably missing something all the kids know about.


Latest Discounts
  • Are you frustrated that your expensive karoke player does not let you play.
  • Extremely Profitable Forex Indicator That Sells Amazing And Makes Fantastic Profit For Traders
  • Learn How To Make Your Craft Business Profitable in These Economic Times
  • Generate a steady full-time income today and scale up fast as big as you want
  • This Is The Original Tickets Broker Ebook That Teaches You How To Buy And Sell Tickets Online.
  • The Internet's largest and most reputable PLR membership site.
  • All You Need To Get Started Is A Digital Camera and Internet Access
  • This book shows you how to make any craft sell better.
  • THE FIRST PLAIN and SIMPLE DOMAIN FLIPPING and SELL MY WEBSITE GUIDE ONLINE.
  • Helps Any Metatrader User Trade Forex, Cryptos With Incredible And Amazing Accuracy
  • Complete step by step guide to work from home as a travel agent and earning money today.
  • Learn The Steps Of Sales So You Can Successfully Sell Your First Online Product.
  • This file can easily help increase the sales and profits from letters in just minutes.
  • An advanced songwriting system for crafting songs that people want to hear.
  • The Perfect Line Count And Invoice Program For The Medical Or Legal Transcriptionist.
  • Have You Considered Selling On Amazon.com From Canada But Were Unsure How To Get Started
  • Cellphone resale is given in the book in PDF format that shows to make money on cellphone.
  • A multimedia ebook on how to read ledger line notes easily and quickly.
  • Clickbank Ads
     

    Like, here she is posing on some outdoor furniture:

    View this post on Instagram

    mondayz @fashionnova

    A post shared by arii (@arii) on

    And here she is with the Eiffel Tower in the distance.

    View this post on Instagram

    bonjour 🖤 @fashionnova

    A post shared by arii (@arii) on


     

    Cool pictures, but I just don’t get what’s so special about them. Then again, she doesn’t appear to do a ton of contouring or editing (but also maybe I’m just naive), so I can admire that.

    In any case, recently, Arii tried to start a clothing line, as many influencers do. Arii appears to have tried to start a line called ERA. There aren’t any photos of her clothes up on Arii’s Instagram anymore, and the Instagram for ERA is private, but from the looks of it (the few photos I gleaned off Twitter), the line looked like the type of clothes you’d find in literally any gas station.


    I mean, yeah, I wouldn’t spend my money on a plain shirt with three letters on it and some butterflies, and apparently nobody else did either, because the brand failed to launch. Apparently, Arii needed to sell 36 of each item in order for the items to actually make it to production and she… fell short.

    So, how could this happen? The first thing that came to mind for me was that maybe her followers are fake? So I took a look at the engagement. For 2.6 million followers, her recent posts are mostly hovering around the 40,000 likes range. I’m not an expert in ratios, but just judging off of the engagement on @betches, that seems pretty on par with how many likes you’d expect someone with an account that size to get. So I don’t think a significant majority of her followers are fake, so that theory is mostly out.

    I turned, then, to Twitter, where many people were quick to point out that followers =/= customers.

    And plenty pointed out that the clothing Arii was going to sell was, um, less than fashion-forward.


    Some people expressed this point more diplomatically than others.

    Arii herself has responded to all the criticism, and honestly, I think she has good points. For one, she points out that she’s only 18 and learning—everybody makes mistakes, and most people’s first venture is not a home run.


     


    She was also very quick to acknowledge that followers do not necessarily translate to sales—a lesson she certainly learned the hard way.

    And, finally, she promises to take everyone’s criticism to heart.


    Maybe this is her admitting she will come out with a better line that people would actually want to buy? I hope not, but I’ve got to say, this would be a very genius marketing strategy for her real launch—which people on Twitter are already guessing was the plan all along.


    Personally, I wouldn’t go that far. But then again, I had not heard of Arii until today, when I read about this failed merch line, and now I follow her. So it’s definitely possible. But I like to believe we live in a world where influencers fail because they grossly overestimate their own popularity and influence, and not because of some elaborate sales ploy for an undetermined brand further down the line. Not to mention, I would imagine that it would be even harder to move any new product the next time around. Like, think about it: if you liked a shirt, would you buy it if you knew there was a risk you’d end up waiting for a shipping confirmation, then having your order get canceled because not enough other people bought stuff? I wouldn’t.

    Whatever happens with the clothing line, this has been an important lesson that influencers might not have as much power as we all thought. Maybe it’s time for me to give up my Instagram account where I post steamed dumplings paired with rap lyrics? Just kidding, I don’t have one of those. Side bar: has anybody done that yet?

    UPDATE: Arii posted an Instagram about her product launch, clearing up a few misconceptions in the caption.

    View this post on Instagram

    hi 💜 as many of you seen, my brand failing on its first drop has gotten alot of buzz & i wanted to clear a few things up. first i never even sold t-shirts so i have no idea where that came from. the minimum wasn’t 36 products i had to sell, it was 36 of each product & i had 7 different products so i had to sell 252 pieces for my first drop (very hard). i’ve also never bought followers within the 4 years i’ve been on social media, every follower has been earned. overtime your fans grow out of beings fans. i never had the thought in my head that me having followers meant i was gonna sell out, i knew that wasn’t the case & i mentioned that before. i don’t need anyone’s sympathy nor am i trying to use pity to sell more next time. i shared my failure because i’ve always kept it real with my followers & i wasn’t going to hide in the shadows about this. i just wanna say thank you to those who have been nice enough to give me words of encouragement & advice instead of trolling me.🖤 this is just a lesson learned & i will work harder. i won’t give up!!! taking time to study & design better.

    A post shared by arii (@arii) on

    She writes, “as many of you seen, my brand failing on its first drop has gotten alot of buzz & i wanted to clear a few things up. first i never even sold t-shirts so i have no idea where that came from. the minimum wasn’t 36 products i had to sell, it was 36 of each product & i had 7 different products so i had to sell 252 pieces for my first drop (very hard). i’ve also never bought followers within the 4 years i’ve been on social media, every follower has been earned. overtime your fans grow out of beings fans. i never had the thought in my head that me having followers meant i was gonna sell out, i knew that wasn’t the case & i mentioned that before. i don’t need anyone’s sympathy nor am i trying to use pity to sell more next time. i shared my failure because i’ve always kept it real with my followers & i wasn’t going to hide in the shadows about this. i just wanna say thank you to those who have been nice enough to give me words of encouragement & advice instead of trolling me.🖤 this is just a lesson learned & i will work harder. i won’t give up!!! taking time to study & design better.”

    So there were never T-shirts, or even any T-shirts at all, and the minimum threshold was actually a lot higher than people originally thought. In any case, Arii seems to be taking this as a learning experience for next time.

    Images: arii / Instagram (2); chas_sididdy, arii (3), davidchavezx, _iroh_loves_tea, kissmyelite, JuiceboxCA / Twitter

    Original Article : HERE ; The Ultimate Survival Food: The Lost Ways

     


    RELATED PRODUCTS
  • Are you frustrated that your expensive karoke player does not let you play.
  • This file can easily help increase the sales and profits from letters in just minutes.
  • Learn A Quickest, Easiest and Inexpensive Ways To Sell Products and Start Making Money.
  • Have You Considered Selling On Amazon.com From Canada But Were Unsure How To Get Started
  • Download the latest official drivers for your PC fix driver problems and keep them updated.
  • An advanced songwriting system for crafting songs that people want to hear.
  • A multimedia ebook on how to read ledger line notes easily and quickly.
  • The Internet's largest and most reputable PLR membership site.
  • Extremely Profitable Forex Indicator That Sells Amazing And Makes Fantastic Profit For Traders
  • This Is The Original Tickets Broker Ebook That Teaches You How To Buy And Sell Tickets Online.
  • THE FIRST PLAIN and SIMPLE DOMAIN FLIPPING and SELL MY WEBSITE GUIDE ONLINE.
  • Cellphone resale is given in the book in PDF format that shows to make money on cellphone.
  • This book shows you how to make any craft sell better.
  • Complete step by step guide to work from home as a travel agent and earning money today.
  • Learn The Steps Of Sales So You Can Successfully Sell Your First Online Product.
  • Clickbank Ads