Prada in the desert: how a fake luxury boutique became a Texas landmark

For the first time in almost 15 years, the artists Elmgreen & Dragset have returned to an installation they expected to just disappear When the Land Art of the 60s and 70s. In the absence of modern social media, it would quietly erode into the landscape before anyone ever really got a chance to see it. It would exist more as documentation and a rumor, Dragset recalled, and at some point just disappear. But rather than fade away, Prada Marfa defied the artists expectations, mutating into a cultural sensation over the years. It appeared on The Simpsons and in Elmgreen & Dragset: Sculptures, at the Nasher Sculpture Center in Dallas. The exhibition surveys a partnership that has, since 1995, produced …