Dress like a tech bro in kaftan, sliders, gilet and Jeff Bezoss shorts

The Amazon bosss much admired octopus swimwear is part of a mens style revolution launched from Silicon Valley Jeff Bezos: famous founder of Amazon, baldest billionaire in the world and now an unlikely mens style icon. A pair of his swimming trunks have become one of the most searched for menswear items, according to website Lyst in its ranking of the most Googled clothing items of the season. Their popularity 4,000 searches and counting may surprise some; the aquatic design by French luxury label Vilebrequin (featuring several lilac octopuses intertwined against a lighter background) is 1% Bezos was pictured in the trunks aboard David Geffens yacht (supporting cast: supermodel and Taylor Swifts ex-bff Karlie Kloss, Goldman Sachs CEO Lloyd Blankfein) …

Confirmed: Nike has picked up Russell Wilsons Tally/TraceMe in a rare acquisition

Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app to let fans engage with sports stars and other celebrities before later pivoting into a service called Tally, a platform aimed at sports teams, broadcasters and venues to help fans engage around sporting events. TraceMe was originally founded by Russell Wilson, the champion quarterback of the Seattle Seahawks, who was the executive chairman of the startup. The company had raised at least $9 million from …