Instagram rolls out a new shopping feature

Instagram will let influencers add shopping tags to posts.Image: instagram It was only a matter of time: Instagram is handing over some of its new shopping features to influencers.  Beginning next week, a few dozen influencers and publishers can start tagging specific products, which can be purchased through the Instagram app, in their posts. This move doesn’t let influencers hawk their own products, but it does allow them to add Instagram’s shoppable tags to their posts. When they tag a brand’s product, their followers will be able to buy the item with Instagram’s new checkout feature. Previously, only a handful of brands could use shoppable tags, and only in their own posts. But with this change, a group of high …

Men’s makeup brands are discreet and all over Instagram

It's not a fancy pen, it's a concealer stick.Image: Stryx Nestled on my Instagram feed between a picture of a high school friend living their adult life and one of the Kardashians (they’re starting to blur together), was a sponsored post for “makeup for men” entitled War Paint. As I sat there watching the ad jump to life— a tattooed man covering his well-lit skin with a black beauty blender— I couldn’t get over the fact that it’s literally called “War Paint.” Over time, I scrolled into more of these sponsored ads, like a weasel wandering into well-laid traps. Granted, I’m a gay guy who’s been wearing makeup since high school; some tinted moisturizer here, some blush there, but makeup …