Black Friday sales are fueling fashions dark side | Eva Kruse

We are producing and consuming fashion at a rate like never before and mass shopping sales are simply fanning the flames This morning I opened my inbox to find reams of emails mid-season sale, 50% off, exclusive offer enticing me to grab the best deal while it lasts. When were barraged by messages from the fashion industry to buy more, its hard to resist and I have easily succumbed to these temptations in the past. We are now producing and consuming fashion at a rate like never before. Since 2000, Europeans have purchased more pieces of clothing but spent less money in doing so: clothing prices in the EU have half as long as they did 15 years ago. Yet …