What’s up with Jeremy Renner’s lifestyle brand?

Somehow,Jeremy Renners celebrity brand really lends itself to mockery. People have been dunking on his self-titled app since it launched, reaching a fever pitch whenhe had to shut it downthis week.What was supposed to be a place for fans to connect with each other has turned into a place that is everything I detest, Renner mournfully announced on Instagram. The obvious response to this is, of course, Why does Jeremy Renner have an app? And why, exactly, does he havean Amazon storefull Renner-endorsed products? Whowantsthis stuff? Lets be real here: Jeremy Renner is famously average. He may be an Avenger, but hes inarguably the least interesting hero on the team. He earned an Oscar nomination forThe Hurt Locker in 2008, …