People Start Calling Out This Multinational Brewery For Stealing Their Marketing Ideas Through Fake Job Interviews

Imitation is the sincerest form of flattery – but straight up stealing, on the other hand, is wrong – and with everyone on the hunt for the next big idea, people are learning just how easy it is for their intellectual and creative property to get snatched. We’ve seen it countless time in the fashion industry, designers poaching the ideas of unknown creatives, and now this trick has allegedly moved into the beer industry. BrewDog is a $2 billion company that markets themselves as anti-establishment but has become one of the fastest-growing food and drinks producers in Great Britain and now have been accused of stealing marketing ideas through fake interviews with strategists.

Billion dollar Scottish beer company BrewDog has been under fire for allegedly stealing marketing ideas through fake interviews


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    Image credits: BrewDogJames

    Trouble began to brew after the company released its non-alcoholic Punk IPA, which Manifest marketing agency boss Alex Myers said on Twitter was their creative concept

    Image credits: AlexMyers

    BrewDog founder James Watt responded to the tweet writing, “Hey Alex! Manifest, did the work on left for us (whilst under retainer), we did the work on the right with a different agency. Not really the same.” Myers continued to back his claim to PRWeek and said BrewDog had rejected the ‘Punk AF strategic concept.’ “There’s no animosity from my perspective with BrewDog, but at the same time I feel it is important that the leaders of our businesses in our industry don’t fall silent when creativity is being used without credit,” Myers told the outlet, “At the end of the day creative is our currency. It wasn’t an emotional angry thing from my point of view – I was expecting it – it was more about pointing it out. There needs to be that radical candor.”

    The complaint from Manifest was only the start of the claims and other people began to chime in with their own  similar experiences from BrewDog

    Image credits: jennyfrankart


     

    Image credits: jennyfrankart

    Image credits: jennyfrankart

    Some described bids for job interviews where none of the companies got the job and BrewDog just took the ideas


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    Image credits: tommortonjarvis

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    One of the strategists posted a sample of what they say was the interview process form

    Image credits: jennyfrankart

    Along with communication between her and the company where they tried to fight her claims

    Image credits: jennyfrankart

    But she produced all the screenshots

    Image credits: jennyfrankart

    Some people in the comments while not having any personal affiliation themselves, backed them up with negative things they had heard and read about the company

    Idea-mining is not the only creative hot water the company has found itself in. In the past two years, BrewDog has been embroiled in multiple trademark disputes. The company went after brother-and-sister pub owners, Joshua and Sallie McFadyen, who run the Wolf pub in Birmingham, over their original plan to name the place the Lone Wolf. The corporation went gave them a legal warning on the grounds that they had a beer with the same name. After ample backlash, BrewDog eventually backed down. In 2017 they threatened another lawsuit against music promoter Tony Green, who wanted to open a bar in Leeds called Draft Punk – a nod to the band. In the letter, seen by the Guardian, BrewDog stated that it had “well-established beer under the name of punk”, the company’s Punk IPA beer, which it has been brewing since 2007 and mentioned its “Equity for Punks” scheme. A disappointed Green eventually decided to back down.


     


     

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