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“Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing.”
Aside from copying the design (below), the fashion website has pages dedicated to selling knocked off designs worn by the KKW Beauty founder, which could make it seem to consumers that she’s associated with the brand.
This is a huge win for Kim, as the brand can no longer use her trademarks, including her face and other assets. Though she did win by default, as the company never even responded to her lawsuit!
$$ in the bank!
But this isn’t the first time a fast fashion company has ripped off one of Mrs. West’s looks! As we reported, the 38-year-old rocked a curve-hugging vintage Mugler dress to the Hollywood Beauty Awards in February, only to have a similar dress pop-up on the Fashion Nova website the following day available via waitlist.
To her Instagram followers, the Keeping Up With The Kardashians star issued a statement about the rip-off:
“It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their original ideas. I’ve watched these companies profit off of my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent. Only two days ago, I was privileged enough to wear a one-of-a-kind Mugler dress and it less than 24 hours it was knocked off and thrown up on a site — but it’s not for sale.”
For the reality TV star, it’s more than just the design being ripped off, it’s the illusion that this could make it seem to shoppers that she has a relationship with the fashion site:
“You have to sign up for a waitlist because the dress hasn’t even been made to sell yet. This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not. My relationships with designers are very important to me. It’s taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into brining their ideas to life. I often plan for weeks, sometimes months in advance, and I’m grateful for every fashion moment those designers and their dresses have helped me create. So, as always, don’t believe everything you read and see online. I don’t have any relationships with these sites. I’m not leaking my looks to anyone, and I don’t support what these companies are doing.”
Clearly, Kimmie isn’t messing around when it comes to protecting her brand image!!